We had good news today. An strategic friend of Itensil’s agreed to make an introduction for us to a company aligned in our space. I was reading Rafe Needleman’s comments yesterday on Release 1.0. I originally posted here that we had a “big app” but was since gently corrected by our development staff that we do not. Itensil builds browser-based i.e., thin-client, apps that are modular as opposed to monolithic apps that need to be downloaded. In fact, we were recently trying to explain the difference between what we do (and how we do it) and a competitive product on the market that claims to be web 2.0. Our lead developer pointed out that if you have to download the desktop-based designed app, then compile and deploy packages, they actually aren’t web 2.0. He added, “Also, all the BP** standards are great for server engines and compilers. Once you’ve made the design, the executabable is disconnected and optimized. That disconnection makes adhoc uses difficult.”

Upon further analysis of Needleman’s column, I realized he was really talking about suites of applications vs. apps that do one “lite” thing very well. Our genuine web 2.0 product runs deep and wide (IOHO). It’s our belief that this category of web 2.0 apps is representative of the next wave of easily customizable, implementable user-directed innovation for the enterprise.

It’s here and it’s fabulous. Our alma mater is even publishing on it. See the MIT Sloan Spring report. Who knew what we were creating would become suddenly fashionable? Somehow, probably because we were, uh, working, we missed the collaboration event of the summer. Some excellent material came out of that conference, nonetheless. A nice roundup of speakers and materials is available at Rod Boothby’s web site (see post 6/25/06). ZDnet blogger Ryan Sullivan came on strong today with a pro-Web 2.0 piece today. Phil Wainewright had raised some issues last week about Web 2.0 app reliabilty that didn’t really get addressed, however. The best news today, came from CNET. An article by Martin LaMonica, “Corporate America Wakes up to Web 2.0.”