We had good news today. An strategic friend of Itensil’s agreed to make an introduction for us to a company aligned in our space. I was reading Rafe Needleman’s comments yesterday on Release 1.0. I originally posted here that we had a “big app” but was since gently corrected by our development staff that we do not. Itensil builds browser-based i.e., thin-client, apps that are modular as opposed to monolithic apps that need to be downloaded. In fact, we were recently trying to explain the difference between what we do (and how we do it) and a competitive product on the market that claims to be web 2.0. Our lead developer pointed out that if you have to download the desktop-based designed app, then compile and deploy packages, they actually aren’t web 2.0. He added, “Also, all the BP** standards are great for server engines and compilers. Once you’ve made the design, the executabable is disconnected and optimized. That disconnection makes adhoc uses difficult.”

Upon further analysis of Needleman’s column, I realized he was really talking about suites of applications vs. apps that do one “lite” thing very well. Our genuine web 2.0 product runs deep and wide (IOHO). It’s our belief that this category of web 2.0 apps is representative of the next wave of easily customizable, implementable user-directed innovation for the enterprise.